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Ben Padnos
CEO |
Some people have watched the Internet unfold. Others, like Ben
Padnos, worked at the center of the storm creating brands and
ultimately creating history. An Internet sales and marketing pioneer,
Ben has nearly 10 years of online sales, strategy, marketing and
business development experience, including more than four years in the
Yahoo! (NASD: YHOO) organization.
Prior to BetterPPC, Ben founded eCreditCards.com, a network of
financial-services lead-generation websites (featuring such clients as
JP Morgan Chase, Citi, American Express, and Discover Financial), and
Coreflix, the Internet's only action sports entertainment DVD rental
service. Coreflix was sold to Americana Publishing (OTC-BB: APBI) in
April, 2004.
Ben was a member of Yahoo's strategic "think tank swat team", ValueLab,
where he was involved in forging relationships with key Fortune 500
companies. Before joining ValueLab, Ben was a Manager in Yahoo's West
Coast sales group and one of the company's top worldwide revenue
producers, generating nearly $100 million in sales as Yahoo! grew from
fewer than 200 people to more than 3,600.
After attending the University of Michigan, Ben headed to Southern
California to become employee #2 and Director of Marketing at CD-ROM
turned web media company, Carlsbad, California-based University
Netcasting, Inc. (UNI). He successfully developed the marketing, advertising and
sponsorship plans for UNI's launch of a new collegiate on-line sports
network, FANSonly.com. This strategy was included in the company's
business plan that secured nearly $5mm in venture funding, and the
company was later acquired by Boston-based Student Advantage, which
went public in 1999. Today FANSonly is known as CollegeSports.com and
is the #1 website specifically devoted to college sports. |
